Industry Trend Analysis: Identifying emerging trends, technological advancements, and market shifts to inform business strategy.
Competitive Landscape Assessment: Analyzing competitors to identify market position, strengths, weaknesses, and potential areas of differentiation.
Customer Behavior Insights: Gaining a deep understanding of customer needs, preferences, and behaviors through surveys, focus groups, and analytics.
Market Opportunity Identification: Spotting new market segments, product opportunities, or geographic regions for expansion.